my Computer Quest: Jpmorgan Chase

19 December, 2014

Google Uses its Social Network to Get Nosy

English: Google+ wordmark (Photo credit: Wikipedia)

The Social Network (Photo credit: Wikipedia)

I am just wondering and pondering what would happen if I post this seemingly anti-Google article in a Google-owned blog site. But this was an article published in the open, so while I am having my doubts, I still believe this is a fair game.

Read on...
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BY CLAIRE CAINE MILLER

SAN FRANCISCO – Google Plus, the company’s social network, is like a ghost town. Want to see your old roommate’s baby or post your vacation status? Chances are, you’ll use Facebook instead.

But Google isn’t worried. Google Plus may not be much of a competitor to Facebook as a social network, but it is central to Google’s future – a lens that allows the company to peer more broadly into people’s digital life, and to gather an ever-richer trove of the personal information that advertisers covet.

Once you sign up for Plus, it becomes your account for all Google products, so Google sees who you are and what you do across its services, even if you never return to the social network itself.

Google says Plus has 540 million monthly active users, but almost half do not visit the social network.

“Google Plus gives you the opportunity to be yourself, and gives Google that common understanding of who you are,” said Bradley Horowitz, vice president of product management for Google Plus. “It’s about you showing up at Google and having a consistent experience across products so they feel like one product, and that makes your experiences with every Google product better.”

Plus is now so important to Google that the company requires people to sign to use some Google services, like commenting on YouTube. Larry Page, Google’s chief executive, tied employee bonuses companywide to its success and appointed Vic Gundotra, a senior Google executive, to lead it.

The value of Plus has only increased in the last year, as search advertising. Google’s main source of profits, has slowed.

“The database of affinity could be the holy grail for more effective brand advertising,” said Nate Elliott, an analyst at Forrester studying social media and marketing.

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Google says the information it gains about people through Google Plus helps it create better products – like sending traffic updates to cell-phones or knowing whether a search for “Hillary” refers to a family member or to the former American secretary of state – as well as better ads.

Plus has 29 million unique monthly users on its website and 41 million on smartphones, with some users overlapping, compared with Facebook’s 128 million users on its website and 108 million on phones, according to Nielsen.

The way Google is tying its research its search engine, which dominates the market, with a less popular product in Plus has set off antitrust concerns. The United States Federal Trade Commission raised the issue during its recent antitrust investigation of Google, according to two people briefed on the matter. That investigation closed without a finding of wrongdoing.

Google declined to comment on this issue.

In the meantime, while some Google users have been turned off by the push to sign up for Plus, few have actually fled.

“If people want to use your platform enough,” Mr. Elliott said,” you can get away with quite a lot.”

Taken from TODAY Saturday Edition, March 22, 2014

28 October, 2014

6 ways to protect your data in cyberspace

English: A candidate icon for Portal:Computer security (Photo credit: Wikipedia)

This one is a classic, not that it is old and ancient, but it stands the test of time... Perhaps it may be even more important and more relevant in the many years to come, who knows?
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BY LEONID BERSHIDSKY

This would be remembered as the Year of the Hack, if next year didn’t promise even more cyber security breaches. Ordinary users shouldn’t wait for businesses and governments to respond to the growing threat.

This year’s spectacular revelations include the theft of 145 million personal records from eBay, and the acknowledgment by JP-Morgan Chase that 76 million households and seven million small businesses may have been affected by a data breach.

On Monday, hackers claimed to have obtained millions of passwords from Dropbox. These reports followed news of tens of millions of compromised credit card numbers at Target, Home Depot, Walmart, PF Chang and Nieman Marcus.

Other as yet undisclosed thefts could be linked to two longstanding vulnerabilities in open- source software known as Heartbleed and Shellshock, discovered in recent months. In addition, we have seen the release of celebrities’ naked pictures stolen from Apple’s iCloud and images of ordinary youngsters lifted from Snapchat.

There was also the theft of classified data by at least two groups of Russian hackers, one using malware called Snake and the other dubbed SandWorm by the cyber security company that discovered it. Perhaps the best way to get a general picture of global information (in)security is an interactive map produced by Russian cyber security company Kaspersky Lab.

According to Pricewaterhouse-Coopers, which surveyed 9,700 executives in 154 countries in April and May, there were 42.8 million reported incidents this year, up 48 per cent from last year’s survey. The number of companies reporting losses of more than US$20 million (S$26 million) doubled compared with last year. At the same, investment in information security is down 4 percent from the year before.

In this game, innocent bystanders may be most likely to get hurt. Here are six rules for protecting yourself.

>> Keep nothing on any of your devices, or in the cloud, that you wouldn’t want the world to see.

These include Dropbox and iCloud, even if the former says no user credentials have been compromised and the latter has added two-factor authentication requiring access to a user’s phone.

All computer systems are vulnerable because humans write code. A vulnerability could lurk for years, as Heartbleed and Shellshock did.

It is much safer to keep your data under a loose floorboard than on a major company’s cloud service: Only someone who is intensely interested in you will search your apartment, but Internet services are subjected to generic, wholesale attacks.

>> Don’t send any sensitive information over the Internet.

Kids thought Snapchat was a safe way to sext because pictures and videos disappear after being viewed.

It turns out that an outside developer found a way to store the content and someone else broke into the storage.

Besides, government are watching, and even if you don’t believe Edward Snowden’s story of National Security Agency staff passing around naked photos obtained through blanket surveillance, it could happen.

>> Block e-mail messages from people you don’t know.

They are much more likely to be spam and phishing attempts than legitimate correspondence. Those who really need to reach you can contact you via social networks.

Never open any e-mail attachments unless you’ve discussed them with the sender. SandWorm used a previously unknown Windows vulnerability to get into Ukrainian and North Atlantic Treaty Organisation member networks, but they needed a user to open a “weaponised” PowerPoint file.

That unnecessary click can get you fired and your organization robbed blind.

>> The credit card you use online should have a spending limit that reflects the amount that you would be comfortable losing to thieves and, perhaps, never recovering.
Virtual cards that are never used again are best for big purchases. The credit card you use offline should have a chip and require a PIN code to pay merchant.

If you don’t have a chip card, don’t use plastic to pay small merchants – few invest in data security.

>> Vault applications that store your many passwords are just as vulnerable as any other services, regardless of the claims they make about encryption and not storing your data.
True, none of the widely available vaults has been cracked, but every new breach is always a surprise. It might make more sense to minimise the number of services allowed to store your credit card numbers, only picking ones with two-factor authentication and committing the passwords to memory.

>> Don’t buy anything that could be maliciously reprogrammed with physical consequences.

That applies to most Internet of Things devices and, increasingly, to cars.

I don’t always follow these rules, but every time I break them, I know I’m taking a risk. The pre-Internet world was safer, if not as convenient. We have put way too much trust in the magic of technology.

BLOOMBERG

Taken from My Paper, Thursday, October 16, 2014