Showing posts with label Media Development Authority. Show all posts
Showing posts with label Media Development Authority. Show all posts

28 March, 2011

Full-time blogging these days

Monkeys BloggingImage via WikipediaI am a blogger, but not intensely, nor full-time. I pick some news here, and some articles there, and pick out my likings. I don't say the rest don't matter, but I have to be selective so I don't (completely) spam, and I don't clutter.

I saw this article last week, and today, when I came to look for it, 'twas already archived. I'm still taking it, for record purposes. Perhaps that will be my pasttime in the future years to come, who knows?
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Vimita Mohandas
26 Mar 2011
 
SINGAPORE: Singapore has an estimated 100,000 bloggers, with about half of them registered with blog advertising community, Nuffnang Singapore.

Social media experts said this number is set to rise and more will turn blogging into a full-time career.
Nuffnang said top bloggers can earn up to S$5,000 a month, depending on factors like blog demand and editorial content. Other factors include the blogger's style of writing and blog readership.

Most influential bloggers get about one or two ads a month. And as manager of their blogs, Nuffnang limits the number of ads so that blogs do no get over-commercialised.

But with the lure of money, what safeguards are there to ensure young bloggers do not compromise on their reputation in the blogosphere?

Well-known blog Monoxious.com was created by best friends Dawn and Arissa as a hobby in 2009. Their blog, which caters to teens and young working adults, got only seven unique hits a day when it first started.

However, after gaining recognition from blog awards, it now sees close to 1,000 unique hits a day.

Their fashion-centric blog is among a growing trend of niche blogs.

"Last time a lot of people blog to focus on their lifestyle, like what they did today. But now blogs are more inclined towards niche blogs and it has to be focused on few things like travel, food or fashion and beauty. And I think these niche blogs have more potential to expand than personal blogs do," said Dawn.

Like them, there is a growing number of bloggers who get paid for writing brand reviews or advertorials. This as more brands are recognising the power of influence online, and also the lower advertising costs compared to traditional media.

With such monetary gains, one social media expert said more should be done in schools to educate young bloggers on its pitfalls.

Pat Law, a social media blogger and expert, said: "To begin with, it should come from fellow bloggers to other bloggers. We can start by making it known or having events where you talk about our experience as bloggers. We should have at least a module on social media, why there are some things you should not say or can you bear the consequences if you say what you want to say.

"So if there aren't any educational programmes catered to the very fundamental fact that we are dabbling in social media, it's about time."

Nuffnang said it has about 50 bloggers who have signed contracts with them and those below 18 years must have a parent present to attend meetings regarding the contract.

The parent also has to sign the contract on his/her child's behalf. The terms are explained very clearly to both parent and child to ensure they understand and there is a grace period where they can take the contract home to discuss or consult a third party.

Meanwhile, as a content regulator, the Media Development Authority (MDA) said its policies are aimed at safeguarding public interest, increasing media choices and enabling informed decisions by consumers.

It looks out for content that touches on broad areas like "national interest" and "racial and religious harmony", as well as specific areas such as violence, language, sex and drug scenes.

-CNA/ac


Taken from ChannelNewsAsia.com; source article is below:
More bloggers going full-time

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24 June, 2009

The future of TV looks like this...

Singapore Telecommunications LimitedImage via Wikipedia

05:55 AM Jun 17, 2009

Imagine trying to explain the unique Peranakan culture to friends around the globe, as you watch an episode of The Little Nyonya in an online setting. You'll share your thoughts in a chat-box as the show runs on a souped-up television set, or a computer, or even a mobile device hooked up wirelessly to the Internet.

The work seems cut out for the consortium of companies that will be part of the FutureTV initiative aiming to make such scenarios a reality, under the Singapore Media Fusion Plan - a new national blueprint by the Media Development Authority (MDA).

MDA chief executive Dr Christopher Chia told Today this builds on the previous Media 21 blueprint launched in 2003. He said: "It gears Singapore companies to respond to fresh opportunities in today's new world order by enabling the creation of new Asia media - be it content, services or applications - that resonate with the world, while leveraging on Singapore's strengths and strategic location as an East-West gateway."

Along with $230 million worth of funding from the Government, the new plan outlines three key strategies: Creating a conducive environment for media businesses; leveraging research and development to help the media sector take advantage of new opportunities in digital media; and finally, to make Singapore-made content, media applications and services shine in the global spotlight.

Major players in the technology, infocomm and media sectors have formed the FutureTV consortium that will use Singapore as a test-bed for a new generation of visual media experiences and applications.

It includes media companies like MediaCorp and PGK, telcos SingTel and StarHub, and technology companies like Microsoft and Motorola.

The consortium will be launching the first call for proposals to local technology and media companies to submit novel ideas, technologies and business models.

Mr Shaun Seow, MediaCorp's deputy chief executive, said: "It holds out the promise of a new television viewing experience that's more engaging and interactive, delivered online or via the next generation broadband network that's being built."

The media sector will also see MDA and SingTel partnering to link Mediapolis@one-north - an upcoming self-contained 19-hectare media park incorporating a soundstage, digital production studios and other facilities - with a broadband connection to the telco's Broadcast Innovation Centre at its Satellite Earth Station in Bukit Timah.

This will provide the companies at the media park a digital communications gateway to distribute their content cost-effectively to over 40 major media centres in the world, via satellite and terrestial fibre networks. With this in place, the MDA aims to extend the reach of local media companies and facilitate worldwide access for Asian content. HEDIRMAN SUPIAN

From TODAY, Hot News – Wednesday, 17-Jun-2009; see the source article here.

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