I found some points for online selling, or e-commerce, in my wallet. That was when I had to change to a new wallet that I got as a gift from my daughters this Christmas 2020. So without further ado, here goes:
1. Sell what people really want. Use Analytics to research on this.
2. Don't give people reasons to choose; give them reasons to crave, covet, and to belong. Wow! I find this really heavy. I remember the very advertisement methodology used by big brands like Coke - subliminal. I should learn more from them.
3. Show what people can do with your products. So the point here is that when you sell something that is aligned with your own interests and skills, know-how, then you can answer enquiries and questions from buyers with ease and accuracy. Plus point for you!
4. Price isn't always the driving force.
5. Sell what works for everyone, or most people.
6. Sell what enables people to do more, or better.
7. Gain heart-share first, money-share next.
8. Focus on what makes customers' lives better!
9. Don't copy; be who you are. When you start, I think you do this, but as you go along, you copy and make adjustments. So don't be surprised when somebody copies your listings, styles, etc. Duh!
10. Don't be a cheap imitation. Be yourself and bring meaning to people as you are.
There you have it. Not what would make a newbie an expert right away, but knowing these would be a good starting point for anyone who is thinking of doing online selling. I have been into online selling for 6 years now and I can attest to all these points here.
Hope it helps you, too.
Till then!
